THE SHORT VERSION

Send a short message that makes the next decision easier.

WHY CARE?This is here to help you understand the idea and use it—not merely finish a page.WHAT NEXT?Read the first section, explain it in your own words, then try the small task below.
OPEN ONLY WHAT YOU NEED.Start with the short answer. Expand each idea for examples, mistakes and the fuller explanation. Slides or video are added when they genuinely make the subject clearer.
01 · THE BIG IDEA

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IN PLAIN ENGLISH

A follow-up can answer a question or remove uncertainty. Repeating “Are you buying?” gives the customer no new reason to respond.

02 · EXAMPLE

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IN PLAIN ENGLISH

“Hi Tola, following up on the cake quote. It includes a 6-inch cake and the message on top; delivery is separate. Would you prefer chocolate, vanilla, or should I leave this with you for now?”

03 · TRY IT

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