A pattern that looks decorative helps a scanner find its bearings.
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01 · THE BIG IDEARead deeper+
IN PLAIN ENGLISH
QR codes were developed at DENSO WAVE to improve code reading. The three prominent corner patterns help a reader locate the code and determine its orientation.
02 · EXAMPLERead deeper+
IN PLAIN ENGLISH
Turning a printed code sideways usually does not stop a phone recognising it. Its position patterns give the reader useful clues before it decodes the message.