BIS
Your profile is not just a job-title field
LinkedIn describes the introduction section as the first part people see. It can include your headline, current position, location and other professional information.
Say the value or expertise you want associated with you
LinkedIn allows the professional headline to differ from your current job title and explicitly notes that it can promote an area of expertise.
Explain mission, motivation and skills in plain language
Use the About section to tell a short professional story: what you care about, what you can do, who you help and the kind of work you want to be known for.
Can you explain the last idea in your own words without looking back?
Show work instead of only claiming ability
LinkedIn’s Featured and profile sections can surface projects, publications, media and other evidence. Choose proof that makes your strongest capability easy to inspect.
Rewrite the first ten seconds
Make your headline understandable without jargon. Then choose one piece of work that proves the claim and place it where a visitor can find it quickly.
Try it. Then prove it.
Practice sets and 20-question mastery checks will attach to the same Topic object when the Practice engine is connected.
See Practice Rooms